Have you ever wondered what the buzz is about around Tourism in September? Apart from the fact that we are celebrating Heritage Day in South Africa on 24 September, local tourism organisations focus many of their awareness drives and projects on September as Tourism Month. The reason for this spotlight on tourism is because of World Tourism Day which is commemorated every year on the 27th of September. It has been marked as a special annual celebration since 1980. On 27 September 1970 the statutes of the United Nations World Tourism Organisation (UNWTO) were adopted and the date is regarded as a very significant milestone in global tourism.
The UNWTO is the United Nations agency “responsible for the promotion of responsible, sustainable and universally accessible tourism. As the leading international organization in the field of tourism, UNWTO promotes tourism as a driver of economic growth, inclusive development and environmental sustainability and offers leadership and support to the sector in advancing knowledge and tourism policies worldwide.” (Source: UNWTO website)
This year, in line with the UNWTO’s focus on skills, education and jobs throughout the year, World Tourism Day’s theme is: ‘Tourism and Jobs: a better future for all’.
WESGRO, the official Tourism, Trade and Investment Promotion Agency for Cape Town and the Western Cape, recently released data on the impact of tourism on job creation in 2018. The Western Cape tourism sector’s total spend (international and domestic combined) was R18,1 billion and contributed 174 893 direct jobs during last year. Further increase in visitor numbers will directly impact growth.
Every sustainable business in tourism contributes enormously to the local economy in South Africa. From large inbound tour operators to small tourism business in rural villages – job creation in tourism is absolutely vital in stimulating the economy. The focus for everyone active in tourism is to entice more foreign and domestic travellers to enjoy our country’s magnificent natural beauty, diversity and unique attractions.
As Zee’s Cape Tours we are extremely grateful for the opportunities that tourism has offered us as a company – not only for generating an income for every person contracted to provide a service within our business, but also to live out our passion – being proud ambassadors of our country on a daily basis.
Join in the global festivities on 27 September by celebrating the value of Tourism in creating a better future for all! Keep an eye on the action via the official hashtag #WTD2019 on all social media channels and read more on:
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